While you might have seen e-Commerce or B2B SaaS product journey mappings as common examples of customer journey maps, we bring you seven customer journey map examples across different industries to help you realize the benefits of journey mapping for complex businesses.īut first, do you know the core elements of a customer journey map that make it a valuable asset for your business? Read on. This helps in improving internal employee alignment as well as the overall customer experience.Ĭustomer journey maps focus on a specific customer’s interaction with a product or service. Unlike other UX mapping methods such as empathy mapping or service blueprinting that are mapped from either the customer’s or organization’s perspective, customer journey maps outline both customer behavior and opportunities for organizations to work on. Customer journey mapping is a type of user experience mapping -commonly referred to as UX mapping-which is centered around a specific persona. Download Now: Free Customer Journey Map TemplateĬustomer journey maps are the outcome of rigorous journey mapping exercises that companies undertake to bridge the gap between customer expectations and actual customer experience. Secondly, they help companies align their internal teams to deliver exceptional customer experience.

Firstly, they help companies understand customer needs and user behavior better. Though not as fascinating as Agatha’s maps, customer journey maps benefit every organization two-fold. The author is also content, knowing that the readers are in step with her as she takes them along the journey to solve the mystery.

The courtyard, bedrooms, and living room are all mapped to help the reader visually reconstruct the happenings of the ominous day. If you’re an avid Agatha Christie fan, you’ll notice the rough sketches and maps that the author adds to recreate the murder scenes.

Customer journey map template